basia Co., Ltd.

Company Profile

* Company Overview:
Under the slogan "Health is not a prescription but prevention," our company develops and distributes exercise content and equipment to make it easy and convenient for everyone to maintain their health. We also train professional instructors. Led by a Ph.D. in Sports Science and 16 professional trainers, we specialize in developing various exercise contents beyond EmboRing.

* Our Services:
- Development of exercise content and instructor training
- Sale of exercise equipment
- Fitness center outsourcing

* Factory Information:
All our products are manufactured in South Korea, with our factory located in Hwaseong, Gyeonggi Province, and logistics based in Yangju, Gyeonggi Province.

Every year, we host a Global Fitness Conference where we showcase a variety of GX programs tailored for professional instructors. Through regular courses and seminars, we provide continuous education for experts in the field.
Among these programs, our Embowring program stands out. It was developed in 2013 as the first of its kind in Korea, focusing on mobility and stability movements to address the discomfort and pain caused by modern lifestyles. Through regular educational courses, we have trained over 2,000 trainers, physical therapists, yoga instructors, and Pilates instructors in the specific usage and hands-on skills for different body parts and symptoms.
Furthermore, we have extended our education efforts beyond Korea to countries like the United States, Spain, and China, providing training to instructors internationally. We were honored to be selected as presenters and programs at the IDEA World Convention, marking the first time for a Korean program to be featured. We also conduct ongoing education for the Korean-American Trainer Association in the United States.

Company History

January, 2023 Selected to present Embowring lectures at the Global Fitness Conference (2023-2024).
January, 2023 Providing products for local health center programs tailored for pregnant women and seniors.
January, 2022 Developing mom-focused content and providing prenatal programs for local government maternity programs.
January, 2021 Producing exercise content based on AI avatar technology.
January, 2020 Conducting non-face-to-face online home fitness programs.
January, 2020 Conducting nationwide non-face-to-face physical education classes for elementary, middle, and high school students (sponsored by the Health Insurance Review & Assessment Service).
May, 2019 Operating fitness centers and hotel fitness centers under contract at over 40 locations\
January, 1950 Patented Embowring design and registered design. Winner of the Gold Prize at the World Women Inventors and Innovators Competition.

Factory / Branch Office

basia Co., Ltd. (www.emboring.com)

  • The person in charge

    suhee ryu
  • Telephone

    82-1053215383
  • Fax

    -
  • Address

    26 Kyungheedae-ro, Dongdaemun-gu, Seoul (02447)
Business Type Distributor/Wholesaler
Main Product emboring(recovery self care tool)
Established 2019-03-08
Total Annual Revenue Less than 100 million (KRW)
Total Employees Less than 5